Considerations
before you start
writing
press releases for online use
To increase
the chance of having a story published, make the editors',
freelancers', reporters' or journalists' job easier
by presenting the release in a format and style that
appeals to them.
considerations
before writing the press release
1.
Why the release is being written: to broadcast information,
increase business, update target audiences?
2.
Who is the audience?
3.
Does the press release contain invaluable or newsworthy
information that will be used by the target audience?
4.
Is there a just cause for release the information that
you wish to broadcast?
5.
What do you want recipients to take away from the press
release?
overall
tone and structure of the press release
1.
Content - ensure that the release is grammatically correct
and doesn't contain any spelling mistakes, errors, and
sources are quoted correctly.
2.
Concise - keep it punchy and don't use unnecessary flowery
language e.g. cutting- edge, revolutionary.
3.
Factual - present the information for distribute that
is true, correct and doesn't embellish anything that
to be communicated.
4.
Objectivity - virtually impossible to do, but refrain
from using over hyped quotes from sources as they will
be presented as being too biased.
5.
Timing - The press release may not be topical, but it
may be able to incorporate the release with a more recent
news event.
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