1. Journalists
Build a relevant shortlist around your story. Review why contacts match, respect their preferences and approve outreach before sending.
AI-READY NEWS DISTRIBUTION
Make your news easier to find.
By people. By search. By AI.
Your next customer may start with an AI question. Give them a clear source to discover: a professional release page, structured news feeds and a free check that helps strengthen your story.
Pressbox improves the conditions for discovery and citation. It does not guarantee inclusion, ranking or citation by any AI provider.
EARNED MEDIA → AI ANSWERS
Measure what happens after publication.
Track monitored prompts, brand mentions, cited sources and whether earned stories associated with a campaign later appear as AI citations.
Start with free AI-ready publishing.
Structured release pages, the Pressbox AI News Wire and the discoverability check are included. Reach, Global and Global Pro add AI visibility reporting and partner distribution for a one-off fee. Paid packages and assistant connections are currently unavailable. Free publication is available now. Explore the service scopes and current availability →
One story. More ways to be discovered.
Journalist outreachPermanent newsroom pagesStructured news for search and AIAI Discoverability CheckAI News WireAI visibility measurement
THE NEW DISTRIBUTION MAP
A press release now has more than one audience.
2. Search engines
Publish a permanent canonical release with structured metadata, sitemaps, RSS and indexable text rather than relying on an email blast that disappears.
3. AI answer engines
Make public news understandable to AI search crawlers and measure observed mentions, citations and cited earned-media stories across supported monitoring sources.
4. Personal AI agents
Bring your assistant into your Pressbox workflow through supported connections. Check current availability before connecting; your permissions and approval still apply.
5. Pressbox AI News Wire
Give AI applications a structured, read-only search route into published Pressbox news. Pressbox records these first-party retrievals separately from any later external AI citation or ranking.
WHY PR TEAMS CARE
AI visibility becomes a measurable communications outcome.
Traditional PR reporting stops at opens, coverage and referral traffic. Pressbox can connect the next layer: whether tracked AI answers mention the brand, what sources they cite, and whether earned stories associated with a campaign are among those citations.
- Brand mention rate across monitored AI prompts
- AI citations and unique cited domains
- Earned-media stories later observed as AI citations
- Per-engine visibility across ChatGPT, Claude, Gemini, Grok and other tracked surfaces
- First-party Pressbox AI News Wire retrievals
- Explainable AI Discoverability Check before distribution
- Evidence separated from unsupported causation claims
PRESSBOX AI VISIBILITY
Measure share of answer, not just share of inbox.
Use a consistent prompt set to observe whether your company is mentioned and which sources support the answer.
No guaranteed ranking claimsVisibility is observed and evidenced, not invented.
BUILT AROUND YOUR GOALS
Who needs AI-ready distribution?
PR & communications teams
Teams that need one workflow for release creation, media outreach, coverage and a defensible view of downstream AI visibility.
PR agencies
Agencies can add an AI-visibility reporting layer to client campaigns without replacing the fundamentals of media relations.
B2B & technology companies
Companies whose customers increasingly research products, vendors and categories by asking AI systems rather than browsing ten blue links.
SEO / AEO / GEO teams
Search and answer-engine teams that need credible first-party company news and earned-media evidence instead of manufactured mentions or AI-only content tricks.
HOW PRESSBOX MAKES NEWS AI-READY
Give your story the foundations to travel.
Structure & check
Pressbox checks issuer identity, source evidence, summary/body context, geography and descriptive media, then publishes clear NewsArticle metadata.
Publish
A permanent canonical newsroom URL with readable text, media, RSS and sitemap discovery.
Distribute
Explore relevant outreach and available distribution routes. Review the destinations, service and fee before approving extra reach.
Amplify
Earned journalism creates independent sources that AI answers may later discover and cite.
Measure
Track observed AI mentions, citations and cited earned stories across a repeatable prompt benchmark.
FAQ
Your AI discovery questions, answered
Will this get my release into ChatGPT?
It can improve discoverability and machine understanding, but Pressbox cannot guarantee that any AI provider will retrieve, cite or rank a release for a particular question.
Is this different from SEO?
It builds on the same durable foundations — crawlability, useful original information, structured data and authority — then adds assistant integrations and AI-answer measurement.
Does Pressbox send data to model training?
Public release pages are public web content. Pressbox separately controls its connected-assistant actions and does not need to store raw assistant conversations merely to attribute usage.
Why does earned media matter?
An independent article can become another credible source about the announcement. Pressbox measures when tracked earned stories later appear among observed AI citations, without claiming the campaign caused the answer.
What is the Pressbox AI News Wire?
It is a structured search route for published Pressbox news. A retrieval through that route is measurable first-party distribution evidence; it is not presented as proof that an external AI system cited, ranked or endorsed the release.
What does the AI Discoverability Check mean?
It checks whether a release gives machines clear issuer, source, context and media evidence. The score is a Pressbox publishing-readiness diagnostic — not a prediction or guarantee of external AI or search ranking.
PRESSBOX AI-READY DISTRIBUTION
Put your story where discovery starts.
Start with a quality-controlled Pressbox release and add targeted distribution and AI visibility as your communications programme grows.
Create a Pressbox workspace